Projects
I’ve led, collaborated and worked solo on a range of projects, from brand storytelling to thought leadership, websites to fundraising materials, creative strategy, messaging and more.
Click on the images for more details. If any pique your interest, drop me a line – I’ll be happy to talk them through.
World Animal Protection Legacy Proposition
I worked with the lovely storytelling people at Catnsake to develop a legacy proposition for World Animal Protection, one of the leading global animal charities.
Amnesty International Anti-racist Storytelling
I wrote the script for an animated training film illustrating the UNEP’s commitment to human rights, gender equality and leaving no one behind.
United Nations Environment Programme Rights Video
I wrote the script for an animated training film illustrating the UNEP’s commitment to human rights, gender equality and leaving no one behind.
The Saltways Brand Story and Messaging
I wrote the brand story, messaging and web copy for charity filmmakers The Saltways.
Breast Cancer Now Golf Fundraising Proposition
I designed and facilitated a creative workshop, developed a brand story and messaging, and wrote a new golf fundraising proposition for Breast Cancer Now.
Charity Bank Brand Storytelling, Tone and Messaging
I conducted a brand storytelling workshop, and created a messaging toolkit and tone of voice guide for Charity Bank.
Christian Aid Brand Storytelling, Tone and Messaging
I conducted a brand storytelling workshop, and created a messaging toolkit and tone of voice guide for Christian Aid.
World Wildlife Fund Climate Crisis Video
I wrote a series of films about climate change for the World Wildlife Fund.
NSPCC Newsletter and Major Donor Copywriting
I have written and edited three editions of NSPCC’s flagship newsletter, Small Talk, sent to more than 200,000 supporters.
Young Minds Creative Proposition and Event Copywriting
I developed the creative concept and wrote the copy for Young Minds’ flagship fundraising event #HelloYellow.
Cancer Research UK Brand Positioning
I collaborated on the brand strategy and architecture for Cancer Research UK for Children and Young People.
Lestari Capital Brand Strategy, Messaging and Copywriting
My work for Lestari Capital has included web copy, thought leadership content, events materials, brand strategy, messaging and tone of voice work.
Scope Impact Report Copywriting and Editing
I wrote the copy for Scope’s ‘Everyday Equality’ impact report.
Orbis UK Creative Strategy, Messaging and Copywriting
I have written direct mail, corporate communications, major donor copy and events collateral for Orbis UK for more than ten years.
Glam up & Give Messaging, Social Media and Copywriting
I developed the creative strategy and wrote all the copy and messaging for a global social media fundraising response to the coronavirus pandemic.
Rimba Collective, Brand Strategy, Messaging and Copywriting
I developed the brand strategy, messaging, video script and concept, web copy and various marketing collateral for The Rimba Collective.
Good Innovation Consultancy and Ghostwriting
I have written a series of thought leadership pieces for social impact innovation agency Good Innovation.
Sue Ryder Creative Proposition, Fundraising and Copywriting
I developed the creative concept and copy for an in-hospice fundraising campaign for Sue Ryder.
Nurse Lifeline Messaging, Content and Video
I developed the concept, and provided creative direction and script editing for a film about the charity Nurse Lifeline.
Standing Together Copywriting and Tone of Voice
I developed a tone of voice guide and wrote copy for Standing Together, the UK domestic abuse charity.