Training
Storytelling 101
Ethical storytelling
Fundraising copywriting
I’ll work with you to deliver a training that meets your and your team’s requirements. I’ll also stay in touch after the sessions to answer any questions as you put your new storytelling skills to work.
You can choose from two-hour, three-hour and six-hour training sessions, remote or in-person, for up to 16 people at a time. All sessions include a mix of knowledge sharing and interactive exercises, including solo, small-group and whole-group work.
Storytelling 101
‘Why storytelling?’ introduction
Magic 8 storytelling planning questions
Writing to raise money
Telling ethical stories
Lots of examples relevant to your sector and cause
Interactive exercises
Practical advice, including top tips and writing resources
Fundraising copywriting
‘Telling stories to raise money’ introduction
Writing for different fundraising audiences, including supporters, major donors and institutions
Writing for different formats, including direct response, social media, newsletters, impact reports and bid-writing
Magic 8 storytelling planning questions
Why the best fundraising storytelling is ethical too
Lots of examples relevant to your sector and cause
Interactive exercises
Practical advice, including top tips and writing resources
Ethical storytelling
‘Why ethical storytelling?’ introduction
Ethical storytelling principles, including authentic, inclusive narratives and the power of curiosity
Ethical story-gathering, including trauma-informed, participant-led and free and informed consent approaches
Why the best emotional storytelling is ethical too
Magic 8 ethical storytelling planning questions
Lots of examples relevant to your sector and cause
Interactive exercises
Practical advice including top tips and writing resources