Technology is changing faster than ever before, and few organisations understand better than Vodafone how this rapid growth affects ordinary people around the world.
The stark reality is a growing digital divide. In Europe, one in four people aged 60-75 and half aged 75+ don’t use the internet. Girls outperform boys in STEM subjects through school, but aged 6 are already less likely than boys to consider themselves “really smart”.
Through Vodafone Foundation, Vodafone combines charitable work and technology to help breach this divide – providing people with the skills and access they need to belong in a digital world.
Working with the team at Yarn, I was delighted to help Vodafone Foundation tell a better story about their work in Europe.
I conducted extensive desk research into the European digital skills landscape and carried 14 in-depth interviews with key stakeholders and participants.
After presenting a research review, I developed a value proposition, elevator pitch, strapline and brand stories for the master brand, older people, and teaching and training audiences. I also developed a full messaging toolkit, including detailed Who, Why, Where and How sections.
It was a pleasure to work with such a professional, talented, intelligent and committed client team. I look forward to watching the rollout of the work.
