Christian Aid Brand Storytelling, Tone and Messaging

Brand Strategies and StoriesMessaging and Tone of Voice GuidesWorkshops and Training Sessions
Written By Richard Hall

I created a set of messages for Christian Aid’s new brand. Kicking off with a discovery research phase, I then designed and facilitated a brand storytelling workshop, developed brand stories for several audience segments, services and products, and produced a messaging toolkit with Who, How, What and Where sections. I also produced a detailed tone of voice guide with lots of best practice examples in different contexts.

Cover of the toolkit reads Christian Aid Messaging Toolkit. Tone of voice guidance. Our 2-in-1 guide to what we say and how we say it.
Richard Hall
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