CoppaFeel! is one of those rare, standout charities that doesn’t so much catch your attention as grab you by the shoulders (gently, but firmly) to say, “Now just hold on there a minute, this is really something you need to know.” 

How do you apply ethical storytelling principles to an animal charity?

This was the question posed to me by Working Animals International (then SPANA), who wanted to ensure their rebrand was aligned with their ethical and decolonial values.

Sometimes, clients come with a lot of the elements already in place. When I was approached by the National Deaf Children’s Society (NDCS), they were already on an exciting journey with their brand.

I've become an officially approved Trainer for Media Trust.

I conducted a brand storytelling workshop, and created a messaging toolkit and tone of voice guide for Christian Aid.

I have written direct mail, corporate communications, major donor copy and events collateral for Orbis UK for more than ten years.

I’ve written thought leadership blog posts, news stories, case studies and brand messaging for the Narrative website.