
Projects
I’ve led, collaborated and worked solo on a range of projects, from brand storytelling to thought leadership, websites to fundraising materials, creative strategy, messaging and more.
Jesuit Missions – Spring Appeal
I wrote the copy for the fundraising Spring Appeal for Jesuit Missions.
The National Trust – Spring Appeal
I wrote the copy for the fundraising Spring Appeal for The National Trust.
Muscular Dystrophy UK – Website Refresh
We wrote new copy for many pages on the Muscular Dystrophy UK website.
C Space – The S Word
We worked with C Space to write the S Word: an 85-page report on how brands can break away from sustainability paralysis.
Inspiration For All – Inspiring Partnerships
I developed a brand story, messaging and copy for Inspiration For All.
World Animal Protection – Legacy Proposition
I worked with the lovely storytelling people at Catnsake to develop a legacy proposition for World Animal Protection, one of the leading global animal charities.
United Nations Environment Programme – Rights Video
I wrote the script for an animated training film illustrating the UNEP’s commitment to human rights, gender equality and leaving no one behind.
The Saltways – Ethical Storytelling Through Film
I wrote the brand story, messaging and web copy for charity filmmakers The Saltways.
Breast Cancer Now – Golf Fundraising Proposition
I designed and facilitated a creative workshop, developed a brand story and messaging, and wrote a new golf fundraising proposition for Breast Cancer Now.
World Wildlife Fund – Climate Crisis Video
I wrote a series of films about climate change for the World Wildlife Fund.
NSPCC – Small Talk and Changing Childhoods
I have written and edited three editions of NSPCC’s flagship newsletter, Small Talk, sent to more than 200,000 supporters.
Young Minds – #HelloYellow
I developed the creative concept and wrote the copy for Young Minds’ flagship fundraising event #HelloYellow.
Lestari Capital – Sustainable Finance
My work for Lestari Capital has included web copy, thought leadership content, events materials, brand strategy, messaging and tone of voice work.
Orbis UK Creative Strategy, Messaging and Copywriting
I have written direct mail, corporate communications, major donor copy and events collateral for Orbis UK for more than ten years.
Glam Up & Give – Virtual Fundraising Event
I developed the creative strategy and wrote all the copy and messaging for a global social media fundraising response to the coronavirus pandemic.
Good Innovation – Return on Purpose
I have written a series of thought leadership pieces for social impact innovation agency Good Innovation.
Nurse Lifeline – Campaign Film
I developed the concept, and provided creative direction and script editing for a film about the charity Nurse Lifeline.
Standing Together Copywriting and Tone of Voice
I developed a tone of voice guide and wrote copy for Standing Together, the UK domestic abuse charity.
Narrative – Social Good Creative Agency
I’ve written thought leadership blog posts, news stories, case studies and brand messaging for the Narrative website.