
Projects
I’ve led, collaborated and worked solo on a range of projects, from brand storytelling to thought leadership, websites to fundraising materials, creative strategy, messaging and more.
The National Trust – Adopt a Plot
Storytelling For Social Good collaborated with The National Trust to develop a proposition and messaging toolkit for their Adopt a Plot fundraising product.
World Animal Protection – Legacy Proposition
I worked with the lovely storytelling people at Catnsake to develop a legacy proposition for World Animal Protection, one of the leading global animal charities.
Young Minds – #HelloYellow
I developed the creative concept and wrote the copy for Young Minds’ flagship fundraising event #HelloYellow.
Orbis UK Creative Strategy, Messaging and Copywriting
I have written direct mail, corporate communications, major donor copy and events collateral for Orbis UK for more than ten years.
Glam Up & Give – Virtual Fundraising Event
I developed the creative strategy and wrote all the copy and messaging for a global social media fundraising response to the coronavirus pandemic.
Rimba Collective – Financing Forest Conservation
I developed the brand strategy, messaging, video script and concept, web copy and various marketing collateral for The Rimba Collective.
Sue Ryder – In-hospice Campaign
I developed the creative concept and copy for an in-hospice fundraising campaign for Sue Ryder.
Nurse Lifeline – Campaign Film
I developed the concept, and provided creative direction and script editing for a film about the charity Nurse Lifeline.
Electrical Safety First – Don’t Be Next
I developed the concept, script and conducted interviews for an award-nominated film about fire safety.
St Martin-in-the-Fields Creative Strategy and Copywriting
I wrote the creative strategy and copy for all executions for St Martin-in-the-Field’s Spirit of St Martin’s campaign.
St John Ambulance – Training Posters
I wrote the concept, headlines and copy for a suite of St John Ambulance posters.
Catalyze – Strategy and Design
I developed a brand architecture and brand stories for Catalyze, the sustainability communications agency.