Young Minds – #HelloYellow

Strategy
Written By Richard Hall

Working with Narrative (now Yarn), I developed the creative concept and wrote all the copy for Young Minds’ flagship fundraising event #HelloYellow. It was the first time children had been back at school full-time following the pandemic. The line ‘A little yellow goes a long way’ spoke to the simple, small acts of kindness that mean the world to young people with mental health challenges.

Young Minds post shows two teen girls dressed in yellow, one with yellow glasses and one wearing a yellow cape and superhero mask. Headline says A Little Yellow Goes a Long Way for young people's mental health.
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Richard Hall
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