NSPCC Newsletter and Major Donor Copywriting

FundraisingCopy and Content
Written By Richard Hall

I have written and edited three editions of the NSPCC’s flagship newsletter, Small Talk, sent to more than 200,000 supporters. The first Small Talk of the pandemic beat its income target by 61% and exceeded its response target by 55% – which the client said was “a real testament to what a great newsletter this was”.

Among other work for the NSPCC, I have also written the copy for Changing Childhoods, the newsletter for major donors.

Cover of NSPCC Small Talk Newsletter with headline We're still here for children, and picturing a teenaged boy smiling and holding his phone, laying on a bed.
Richard Hall
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