NSPCC – Small Talk and Changing Childhoods

Copywriting
Written By Richard Hall

I have written and edited three editions of the NSPCC’s flagship newsletter, Small Talk, sent to more than 200,000 supporters. The first Small Talk of the pandemic beat its income target by 61% and exceeded its response target by 55% – which the client said was “a real testament to what a great newsletter this was”.

Among other work for the NSPCC, I have also written the copy for Changing Childhoods, the newsletter for major donors.

Cover of NSPCC Small Talk Newsletter includes the headline ‘We're still here for children’, and shows a teenaged boy laying on a bed, smiling and holding his phone.
Back to Projects
Richard Hall
Previous

World Wildlife Fund – Climate Crisis Video
Next

Young Minds – #HelloYellow