Thoughts
How to tell social impact stories for corporate foundations
Charities and foundations both have powerful stories to tell about their social impact, but to get them right, storytellers need to understand what sets them apart.
AI, creativity and falling in love with music again
My good friend Neil said that switching from Spotify to Qobuz has made him fall in love with music again. Really, Neil? You sure you’re not overstating your reaction to a simple platform change? It was enough to make me find out for myself. A couple of weeks on, I’ve come to see what he means.
What does any of this have to do with storytelling for social good? I'll try to explain...
The time for ethical storytelling is now
Last week, Refugee Action brought together over 100 charities to send a letter to the Labour Home Secretary with the following message:
Stop blaming migrants and tackle the UK’s real problems.
What I like best about this message is its ambition; more than a counterargument, it seeks to change the whole conversation. But you can’t deny the emotional power of anti-migrant narratives. So what can the charity sector do to reclaim emotional storytelling for social good?
AI, Charity Copywriting, and the Cosmic Music of 1970s East Germany
Does AI take away the admin and drudgery of copywriting? Well, yes, if your copywriting is administrative drudge.
Can Fundraising Campaigns be Urgent and Ethical?
In conversations about ‘decolonising’ charity communications, finding the ethical problems is easy. But it’s harder to find solutions that keep supporters motivated to give.