Thoughts
How Can Charity Language Survive the Woke Backlash?
If woke has failed, what are the consequences for charities, often regarded as the most woke storytellers around? With supporters in increasingly short supply, do they need to reframe their stories of social justice to stay relevant?
Why do Supporters Think Most Charity Brand Personalities are the Same? (And Like it That Way)
A strong brand personality gives the brand a human-like identity. So why do supporters of charities rank mundane qualities so highly?
Storytelling for Small Charities: A Lesson from Peru
My first experience of working with small purpose-led organisations was in 2010, 11,000 feet above sea level. Cusco, Peru, to be precise.