
Projects
I’ve led, collaborated and worked solo on a range of projects, from brand storytelling to thought leadership, websites to fundraising materials, creative strategy, messaging and more.
Lestari Capital – Sustainable Finance
My work for Lestari Capital has included web copy, thought leadership content, events materials, brand strategy, messaging and tone of voice work.
Orbis UK Creative Strategy, Messaging and Copywriting
I have written direct mail, corporate communications, major donor copy and events collateral for Orbis UK for more than ten years.
Glam Up & Give – Virtual Fundraising Event
I developed the creative strategy and wrote all the copy and messaging for a global social media fundraising response to the coronavirus pandemic.
Rimba Collective – Financing Forest Conservation
I developed the brand strategy, messaging, video script and concept, web copy and various marketing collateral for The Rimba Collective.
Good Innovation – Return on Purpose
I have written a series of thought leadership pieces for social impact innovation agency Good Innovation.
Sue Ryder – In-hospice Campaign
I developed the creative concept and copy for an in-hospice fundraising campaign for Sue Ryder.
Nurse Lifeline – Campaign Film
I developed the concept, and provided creative direction and script editing for a film about the charity Nurse Lifeline.
Standing Together Copywriting and Tone of Voice
I developed a tone of voice guide and wrote copy for Standing Together, the UK domestic abuse charity.
Narrative – Social Good Creative Agency
I’ve written thought leadership blog posts, news stories, case studies and brand messaging for the Narrative website.
Electrical Safety First – Don’t Be Next
I developed the concept, script and conducted interviews for an award-nominated film about fire safety.
18 Keys Messaging and Web Copywriting
I wrote the copy for 18 Keys, a women-only refuge in south London.
St Martin-in-the-Fields Creative Strategy and Copywriting
I wrote the creative strategy and copy for all executions for St Martin-in-the-Field’s Spirit of St Martin’s campaign.
St John Ambulance – Training Posters
I wrote the concept, headlines and copy for a suite of St John Ambulance posters.
Catalyze – Strategy and Design
I developed a brand architecture and brand stories for Catalyze, the sustainability communications agency.