Projects
I’ve led, collaborated and worked solo on a range of projects, from brand storytelling to thought leadership, websites to fundraising materials, creative strategy, messaging and more.
Peek Vision – Strategic Writing
Peek Vision is an incredible organisation, app and data intelligence platform that brings free, accessible eye screening to millions of people in need of eye care.
It was a huge privilege and learning experience to immerse myself in the Peek Vision world as part of a project to write their 2025-2028 strategy report.
National Deaf Children’s Society – Tone of Voice
Sometimes, clients come with a lot of the elements already in place. When I was approached by the National Deaf Children’s Society (NDCS), they were already on an exciting journey with their brand.
The National Trust – Proposition Development and Fundraising Copywriting
I wrote the copy for the fundraising Spring Appeal for The National Trust.
Muscular Dystrophy UK – Website Refresh
We wrote new copy for many pages on the Muscular Dystrophy UK website.
Jesuit Missions – Appeal Concept and Copywriting
I wrote the copy for the fundraising Spring Appeal for Jesuit Missions.