Thoughts
The time for ethical storytelling is now
Last week, Refugee Action brought together over 100 charities to send a letter to the Labour Home Secretary with the following message:
Stop blaming migrants and tackle the UK’s real problems.
What I like best about this message is its ambition; more than a counterargument, it seeks to change the whole conversation. But you can’t deny the emotional power of anti-migrant narratives. So what can the charity sector do to reclaim emotional storytelling for social good?
Ten Top Tips for Story-gathering
Charity communications are all about storytelling. It’s the most compelling way to attract support for the people your organisation is working with. So, the WAY you tell them is critical. It determines how well you’ll engage audiences, foster relationships with your brand, and, ultimately, raise money for your cause.
Ten Tips for Unlocking Emotional Stories in Interviews
When interviewing people on the front line of our public services, getting to what they really feel can be tricky. Especially when they’re men.
Changing Charity Language for Good
It’s never easy to admit you’re wrong, change long-held habits, and make yourself vulnerable. But changing the way we communicate in the not-for-profit sector often requires us to do just that.
Can Fundraising Campaigns be Urgent and Ethical?
In conversations about ‘decolonising’ charity communications, finding the ethical problems is easy. But it’s harder to find solutions that keep supporters motivated to give.