What I Do

I have worked at senior levels for creative agencies and charity and corporate clients – so I understand the pressures, rewards and opportunities for purpose-led communications from all sides. You can see all of my career experience here.

Over the years, I’ve developed an integrated approach to strategy, creative propositions and writing. I’m equally comfortable doing strategic research, developing brand stories, running workshops and training sessions, and writing copy.

Great stories will always be authentic, relatable and emotional. So whatever the project, I take time to find the truth we’re telling, understand the audience, and ensure the tone of voice is going to hit the mark.

  • A man interviews a woman in rural Ethiopia. They are sitting on low wooden stools outdoors as he takes notes on a clipboard.

    Brand Strategies and Stories

    I turn organisation-focused brand strategies into audience-led brand stories designed to engage and inspire.

    Projects
  • A poster from the Sue Ryder in-hospice fundraising campaign features a male palliative care professional smiling and resting his hand on the shoulder of an elderly woman. Headline reads Your Support Means The World.

    Creative Strategies and Propositions

    I tease out the single-minded, differentiating and most compelling creative story for your brief – and then find the best way to tell it.

    Projects
  • The cover of the Standing Together Special Domestic Abuse Court tone and style guide features a young women with eyes closed, resting her face on clasped hands and the Standing Together against domestic abuse logo.

    Messaging and Tone of Voice Guides

    I write detailed, practical and inspiring messaging toolkits and tone of voice guides.

    Projects
  • Cover of NSPCC Small Talk Newsletter with headline We're still here for children, and picturing a teenaged boy smiling and holding his phone, laying on a bed.

    Copy and Content

    I write engaging, well-structured, audience-led stories for newsletters, articles, blogs, video scripts, case studies, events, invites, presentations and more.

    Projects
  • Illustration for World Wildlife Fund shows an Arctic family with young children, surrounded by their belongings, watching their house tumble into the sea as ice melts beneath it.

    Websites and Social Media

    I write web copy and social media content that puts your audience first. I also develop and consult on communications strategies and content plans.

    Projects
  • Glam Up And Give social media campaign images featuring people of all ages making heart shapes with their hands. Headline reads Dress up. Share the love. Support vulnerable people.

    Fundraising

    I create story concepts and write copy for direct mail, campaigns, appeals, events, digital and print advertising, and microsites.

    Projects
  • A young girl with a bandage over one eye is pictured smiling.

    Workshops and Training Sessions

    I design and facilitate storytelling workshops to generate and test ideas. I also run training sessions on storytelling, messaging and tone of voice.

    Projects
  • Richard Hall is pictured working at a desk in a plant filled office.

    Consultancy and Ghostwriting

    I apply storytelling principles to consult on agencies’ presentations, business development and brand strategies. I also ghostwrite thought leadership and specialist content for senior managers.

    Projects
All Projects